Meet Anima Libera
Based out of Miami and Panama City, Anima Libera is a clothier and jeweler inspired by the Latina and bohemian energy of its female founding team. Their vibe aims to inspire women with the confident aesthetic of endless wanderlust (Anima Libera translates to ‘free spirit’).
Anima Libera donates a significant amount to revenue to the protection and preservation of the honey bee – which was a perfect symbol to represent the creativity, fertility, and focus of their brand story. The inspiration and tone became casually glamorous - tropical jewel tones and hints of gold leaf embedded in their marketing collateral, store-front lighting design, and environmental graphics reflect their handmade fabrics, artisanal jewelry, and overall ethos.